To celebrate Hyundai's millionth car in the UK, Big Group was asked to create a social media competition, naming it "1 in a #M1LLION". The campaign ran for 1 million seconds, asking people to post on social media nominating who's their 1 in a million. A Hyundai Tucson was the gift, the winner was chosen by randomly defining a time frame during the promotion’s period, whoever posted closest to that specific time was the winner.

I was responsible for creating the look and feel of the campaign, helping with storyboards, designing graphics and overviewing the work of the motion designer.