Universal Music Production had gone through a rebranding process, but that was never developed completely or launched externally. As part of this launch UPM wanted to produce a brand book to showcase the background behind the rebranding, the new brand values, and include guidelines to help the internal team.

The brand book gives a background to the dimension of the UPM brand worldwide, expresses the six brand values visually, and presents usage guidelines — which were kept short and simplified, emphasising on examples illustrating the look and feel, rather than rigid guides on how to use the logo.

Featuring a quadruplexed black and white stock cover, 100 books were produced with a binding technique that allows it to open completely flat, also showcasing short pages that help visualising the many colours and shapes of this visual identity.