Neon Century is an open source intelligence firm that, after 5 years in business, saw its portfolio of clients change. A redesign of its brand identity was required to talk with multibillion dollar companies, hedge funds and FTSE 100 firms.
Alongside the visual identity, I worked with copywriter Claire Storrow to redefine the brand's positioning and tone-of-voice.
The identity uses a new symbol with meaning and individuality, a gradient colour palette to contrast against its competitors, and typographic style mixing sans and serif typefaces. Additionally, it uses a set of images and videos, retouched matching the colour palette, to support the identity and visualise a very non-visual business.
