As part of HMD Global, the owner of the Nokia brand, I was involved in projects covering art direction and design for product launch campaigns, social media and lifestyle photoshoots.
One of the largest projects was the design and art direction of the global social media guidelines, which aimed at drastically improving the output of all Nokia social channels through the use of classic rule-of-thirds compositions, appealing colour combinations from the brand's palette, and clever creative typographic styles.
I also acted as an art director in lifestyle photoshoots and films, working with producers, stylists and photographers to deliver the vision of Nokia's global studio.
Studio photography: John Ross
Location photography: Sam Robison
Film: Tiago Kingwell