Background and design
Strong Roots' Sweet Potato Fries product campaign launch aimed to build awareness through an integrated campaign, combining heavy typography that made the headlines stand out, with packaging and macro product visuals that showcase the specific USPs of the brand within the frozen food category.
Execution
Activated across the UK and Ireland, the campaign maximised visibility through OOH placements and digital campaigns, as well as a hand painted mural in Manchester and a pop-up shop in Shoreditch sampling the product. A cohesive campaign language tied all the assets together, working omni-channel amplifying the product launch.
Agency/Creative direction: Don't Panic
Motion design: Covert