Aedile is a cyber security consultancy start-up that strongly believes in a partnership approach with its clients. Being the small and nimble player in the industry the idea of breaking away from stereotypes was the starting point of this rebranding.
The process went through various stages. Investigation of its history, visual/verbal audit, and research of competitors. Strategy and narrative, defining core ideas and key messages. And brand design and implementation, where the design direction was to break away from cliché industry visuals and develop a human and open approachable language.