Background and concept
As part of the creative team that worked on a pitch response for The North Face, I was involved in the process to help defining the art direction and design executions. I worked alongside the creative director and digital designer to deliver all visuals to express the look and feel, working on the typographic and photographic style, whilst interpreting TNF's guidelines in a creative way.
![](http://thiagovalenti.co.uk/content/1-projects/7-the-north-face/tnf1.jpg)
![](http://thiagovalenti.co.uk/content/1-projects/7-the-north-face/tnf2.jpg)
![](http://thiagovalenti.co.uk/content/1-projects/7-the-north-face/tnf3.jpg)
![](http://thiagovalenti.co.uk/content/1-projects/7-the-north-face/tnf5.jpg)
![](http://thiagovalenti.co.uk/content/1-projects/7-the-north-face/tnf7.jpg)