Hyundai’s sponsorship of the Mercury Prize required a standalone campaign, wth a visual identity that resonated with the event, and moved away from the typical product-focused campaign. I was responsible for art directing the illustrator that developed the brushstroke visual, as well as designing and producing all the output for the campaign.

This integrated campaign touched multiple channels, including end slates for videos, digital for social media and Shazam, print for invites, collateral on the night and goodies, and large format prints at the venue.

Illustration: Mustashrik.
Photography: Annabel Staff.