Background
Universal Music Production had gone through a rebranding process, but that was never developed completely or launched externally. As part of this launch UPM wanted to produce a brand book to showcase the background behind the rebranding, the new brand values, and include guidelines to help the internal team.
![](http://thiagovalenti.co.uk/content/1-projects/upm/upm-book-1.jpg)
![](http://thiagovalenti.co.uk/content/1-projects/upm/upm-book-2.jpg)
![](http://thiagovalenti.co.uk/content/1-projects/upm/upm-book-3.jpg)
Implementation
The brand book gives a background to the dimension of the UPM brand worldwide, expresses the six brand values visually, and presents usage guidelines — which were kept short and simplified, emphasising on examples illustrating the look and feel, rather than rigid guides on how to use the logo.
![](http://thiagovalenti.co.uk/content/1-projects/upm/upm-book-4.jpg)
![](http://thiagovalenti.co.uk/content/1-projects/upm/upm-book-5.jpg)
![](http://thiagovalenti.co.uk/content/1-projects/upm/upm-book-6.jpg)
Specifications
Featuring a quadruplexed black and white stock cover, 100 books were produced with a binding technique that allows it to open completely flat, also showcasing short pages that help visualising the many colours and shapes of this visual identity.
![](http://thiagovalenti.co.uk/content/1-projects/upm/upm-book-7.jpg)
![](http://thiagovalenti.co.uk/content/1-projects/upm/upm-book-8.jpg)
![](http://thiagovalenti.co.uk/content/1-projects/upm/upm-book-9.jpg)
![](http://thiagovalenti.co.uk/content/1-projects/upm/upm-book-11.jpg)
![](http://thiagovalenti.co.uk/content/1-projects/upm/upm-book-10.jpg)
Photography: Simon Derviller